A year or two ago, dermatologist Dr. Dhaval Bhanusali had an experience that he can’t forget. He had prescribed a patient an anti-fungal cream, a common medication for conditions like athlete’s foot and ringworm. She reported back that the treatment had worked, but still seemed unhappy. When Bhanusali pushed further, he found out why: A drug that should have been $6 or $7 had instead cost her $1,200.