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The doctor who helped create a skin-care line for Amazon just started a new website to take on drug companies that charge $2,000 for common creams

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A year or two ago, dermatologist Dr. Dhaval Bhanusali had an experience that he can’t forget. He had prescribed a patient an anti-fungal cream, a common medication for conditions like athlete’s foot and ringworm. She reported back that the treatment had worked, but still seemed unhappy. When Bhanusali pushed further, he found out why: A drug that should have been $6 or $7 had instead cost her $1,200.

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